Dr. Punita Duhan, has 24 years of teaching experience at Post-Graduate & Under-Graduate level and has taught various subjects. Her research interests include Behavioral Marketing, Socio-Digital Technologies, Digital Marketing, Green Marketing, e-Commerce and m-Commerce. She has attended and presented papers in 47 international and national seminars/conferences, has edited 06 books, published 13 research papers and chapters (h-index 6, i10-index 1, Scopus indexed 04), developed study material for IGNOU & NIOS, delivered 20 Expert Lectures and has served as member of Editorial Advisory Boards and as reviewer for international publications. She has organized national and international seminars and has attended 37 FDPs and 27 workshops. Besides, she has served on faculty selection boards of DTTE and has shouldered various administrative roles viz. Purchase Officer, Drawing & Disbursing Officer, In-charge BBA, In-charge Academic (Degree) and APIO. She has contributed to the organization as member of Internal complaint committee, Student Grievance Redressal Committee, RTI Cell, Internal Quality Assurance Cell, Entrepreneurship Cell and “Ek Bharat Shreshtha Bharat” to name a few. Currently she is the lecturer-in-charge of the BBA Department at the DSEU Maharani Bagh Campus.

• Business Research methods, 
• Marketing Research, 
• Internet marketing, 
• Management Processes and Organizational Behaviour, 
• Services Marketing, 
• Marketing Management, 
• Sales and Distribution Management, 
• Operations Management,  
• Industrial and Rural marketing, 
• Strategic Management, 
• Advertising and Brand Management

• Duhan, D. P., & Malyan, R. S. (March 31, 2021). Green Consumerism: Perspectives, Sustainability, and Behavior (1st Edition ed.). Apple Academic Press, CRC Press online, Taylor & Francis Group. ISBN 9781774631836
• Duhan, P., Rajpal, A., & Agrawal, P. R. (2020, July). INDIAN AUTOMOBILE INDUSTRY: POST-COVID CHALLENGES AND STRATEGIES. International Journal of Social Science and Economic Research., 5(7), 1730-1747. https://ijsser.org/more2020.php?id=121
• Duhan, D. P., & Singh, A. (2019). M Commerce: Experiencing the Phygital Retail (1st Edition ed.). Apple Academic Press. ISBN 9781771887144
• Duhan, P. (2019). SNS Communication Touch Points: Enhancing Indian Customers’ Experience. Saaransh. RKG Journal Of Management, 10(2), 20-30.
• Mishra, Y., Singh, A. & Duhan, P. (2019). Vigor of M-Word of Mouth in the Consumer Epoch. In M Commerce: Experiencing the Phygital Retail (1st ed., pp. 385-398). Apple Academic Press.
• Duhan, P., & Singh, A. (2016). Facebook v/s Twitter: An Empirical Investigation to Locate More Effective Marketing Implement. In R. Farooqi (Eds.) Marketing in Emerging Economies (Chapter 22 ed., pp. 253-270). Jamia Millia Islamia University, New Delhi: Manakin Press. ISBN- 978-93-84370-46-6
• Duhan, P. & Singh, A. (2015). Facebook vs. Google+: An Empirical Investigation of Brand Experience to Resolve Marketers’ Dilemma. In Marketing in a Changing and Connected World by – In S. Mittal, M. Handa & S. Bansal (Eds.) (pp. 33-46). GGSIP University, New Delhi: Bloomsbury. ISBN- 978-93-84898-84-7
• Duhan, P., Rajpal, A., & Agrawal, P. R. (2014). Adoption of Unified Theory of Acceptance and Use of Technology Model in Social Networking Sites: An Empirical Study. The Journal of Business and Management, 4(1), 20-34. (ISSN No. 2350-8868)
• Duhan, P. & Singh, A. (2014). Enterprise 2.0: A Bane or Boon for Entrepreneurial and Innovative Expenditures? Journal of Innovation and Entrepreneurship, 3(1), 15. 10.1186/s13731-014-0015-z
• Duhan, P. & Singh, A. (2014). Virtual Communities’ Antecedents & Marketing Dynamism: An Empirical Study of Tourists Visiting Varanasi. Journal of Direct, Data and Digital Marketing Practice, 16(2), 115-127. DOI:10.1057/dddmp.2014.47