Dr. Punita Duhan, has 24 years of teaching experience at Post-Graduate & Under-Graduate level and has taught subjects like Business Research methods, Marketing Research, Internet marketing, Management Processes and Organizational Behaviour, Services Marketing, Marketing Management, Sales and Distribution Management, Operations Management,  Industrial and Rural marketing, Strategic Management, Advertising and Brand Management.  Her research interests include Behavioral Marketing, Socio-Digital Technologies, Digital Marketing, Green Marketing, e-Commerce and m-Commerce. She has attended and presented papers in 47 international and national seminars/conferences, has edited 06 books, published 13 research papers and chapters (h-index 6, i10-index 2, Scopus indexed 04), developed study material for IGNOU & NIOS, delivered 20 Expert Lectures and has served as member of Editorial Advisory Boards and as reviewer for international publications. She has organized national and international seminars and has attended 37 FDPs and 27 workshops. Besides, she has served on faculty selection boards of DTTE and DSEU and has  shouldered various administrative roles viz. Purchase Officer, Drawing & Disbursing Officer, In-charge BBA, In-charge Academic (Degree) and Assistant Public Information Officer. In addition, she has contributed to the organization as member of Internal complaint committee, Student Grievance Redressal Committee, RTI Cell, Internal Quality Assurance Cell, Entrepreneurship Cell and  “Ek Bharat Shrestha Bharat” to name a few.

• Business Research methods
• Marketing Research
• Internet marketing
• Management Processes and Organizational Behaviour
• Services Marketing
• Marketing Management
• Sales and Distribution Management
• Operations Management
• Industrial and Rural marketing
• Strategic Management
• Advertising and Brand Management

Books:

• Duhan, P. & Singh, A. (2019). M Commerce: Experiencing the Phygital Retail (pp. l-444). Apple Academic Press, CRC Press online, Taylor & Francis Group. Hard ISBN: 9781771887144 – https://www.routledge.com/M-Commerce-Experiencing-the-Phygital-Retail/Duhan-Singh/p/book/9781771887144
• Malyan, R. S., & Duhan, P. (2018). Green Consumerism: Perspectives, Sustainability, and Behavior (pp. 1-380). Apple Academic Press, CRC Press online, Taylor & Francis Group. Hard ISBN: 9781771886949 – https://www.routledge.com/Green-Consumerism-Perspectives-Sustainability-and-Behavior/Malyan-Duhan/p/book/9781774631836
• Duhan, P., Singh, K., & Verma, R. (2018). Radical Reorganization of Existing Work Structures Through Digitalization (pp. 1-287). Hershey, PA: IGI Global. – https://www.igi-global.com/book/radical-reorganization-existing-work-structures/179842 (DOI:10.4018/978-1-5225-3191-3)
• Duhan, P. & Chugh, S. (2017). Entrepreneurship for Handloom Weavers. (pp. 1-130). National Institute of Open Schooling New Delhi. (ISBN: 978-93-86656-14-8). – https://nios.ac.in/media/documents/vocational/Handloom_weaving/
• Handloom_weaving_course_Eng/Entrepreneurship_eng.pdf
• Duhan, P. & Chugh, S. (2017). हैण्डलुम बुनकरों के लिए उद्यमिता (हिन्दी). (pp. 1-142). National Institute of Open Schooling New Delhi. (ISBN 978-93-86656-19-3) – https://nios.ac.in/online-course-material/vocational-courses.aspx (link for Hindi PDF not Working presently)
• Singh, A., & Duhan, P. (2016). Managing Public Relations and Brand Image through Social Media (pp. 1-353). Hershey, PA: IGI Global. – https://www.igi-global.com/book/managing-public-relations-brand-image/145549 (DOI: 10.4018/978-1-5225-0332-3)

Research papers:

• Duhan, P., Rajpal A., Agrawal, P. R. (2020). Indian Automobile Industry: Post-Covid Challenges And Strategies. International Journal of Social Science and Economic Research. 5(7), 1730-1747. https://ijsser.org/more2020.php?id=121
• Duhan, P. & Singh, A. (2019). SNS Communication Touch Points: Enhancing Indian Customers’ Experience. Saaransh – RKG Journal Of Management. 10(2), 20-30. https://www.rkgit.edu.in/Research-and-Developments/journal/20-saransh.pdf
• Duhan, P. & Singh, A. (2014). Adoption of Unified Theory of Acceptance and Use of Technology Model in Social Networking Sites: An Empirical Study. The Journal of Business and Management (ISSN No. 2350-8868), 4(1), 20-34.-Print
• Duhan, P. & Singh, A. (2014). Virtual Communities’ Antecedents & Marketing Dynamism: An Empirical Study of Tourists Visiting Varanasi. Journal of Direct, Data and Digital Marketing Practice. 16 (2), 115–127. – (SCOPUS Indexed) https://link.springer.com/article/10.1057/dddmp.2014.47 (DOI:10.1057/dddmp.2014.47)
• Duhan, P. & Singh, A. (2014). Enterprise 2.0: A Bane or Boon for Entrepreneurial and Innovative Expenditures? Journal of Innovation and Entrepreneurship. 3(1), 15. (SCOPUS Indexed) https://innovation-entrepreneurship.springeropen.com/articles/10.1186/s13731-014-0015-z (doi:10.1186/s13731-014-0015-z)
• Duhan, P., & Singh, A. (2013). Social Media: A Paradigm Shift in Integrated Marketing Communication. Integral Review: A Journal of Management, 6(2), 1–12. https://iul.ac.in/DepartmentalData/Management/JP/IRJM_december2013.pdf
• Duhan, P., & Singh, A. (2013). Impact of Usefulness, Ease of Use, Enjoyment, Attitude And Subjective Norms on Behavioural Intentions And Adoption of Virtual Communities: An Empirical Study. Journal of IMS Group, 10(02), 19–31. https://www.ims-ghaziabad.ac.in/info/home-volume-10-No-2 (full paper available at http://publishingindia.com/GetBrochure.aspx?query=UERGQnJvY2h1cmVzfC8yNDUzLnBkZnwvMjQ1My5wZGY=
• Singh, A. & Duhan, P. (2012). Applicability of QR Code (An Interactive M-Commerce Tool) in Indian Business: An Exploration. Pacific Business Review International (ISSN: 0974-438X), 4 (4), 60-72. – http://www.pbr.co.in/2012/2012_month/Apr_June/vol%204%20issue%204(60-72).pdf