Established in 2007, Reliance Brands Limited was born out of the realization that the new age consumer in India has far more international exposure, brand awareness, lifestyle aspirations, and spending power than ever before. India is an emerging market for new aged customers. In the attempt to marry the brands with the smart customer, RBL has brought home 35 international brands, some of whom have their largest markets in India. Together with RASCI, Reliance Brands Ltd will jointly develop a 3 Year Degree apprenticeship Program; titled BBA in Retail Management.