The brand is into the retail business of ethnic dresses for a very long time with all India. Biba Fashion is an Indian fashion brand for women and girls founded by Meena Bindra in 1988 from her home in New Delhi, India. It has more than 150 brand outlets and 225 multi-brand outlets. Together with DSEU, BIBA will offer apprenticeship opportunities to university students enrolled in retail management programmes. BIBA’s in-store training will provide students with the exposure needed to understand the market, customers, day to day operations and how a retail business functions in a growing economy like India.