BBA (Retail Management)

“You walk into a retail store, whatever it is, and if there’s a sense of entertainment and excitement and electricity, you wanna be there.” - Howard Schultz, CEO, Starbucks
As the name of the program suggests, this program aims to prepare you with the knowledge and skills in retail. The science of retail involves purchasing, marketing, merchandising, operations, inventory control and staff management. The core curriculum of this program comprises topics, such as retail supply chain management, retail customer care and computer technology, among others. As the international market continues to grow and new products are introduced constantly, the need for trained people in retail is growing rapidly. Graduates in retail management would have opportunities to work as retail managers, merchandisers, apparel sourcing managers and independent retail consultants. The graduates of this program may also start a business and open their retail stores.
  • Students enrolling for the BBA (Retail Management) program will be mandatorily required to join as apprentices in a Retail Store/ Chain and work for 3 days (or 25 hours) every week in the stores. Classes will be held in the remaining 3 days in the campus.
  • DSEU will try and facilitate apprenticeship for as many students as possible with our industry partners for the Retail course
Screening criteria:
  • Good conversation skills in English & Hindi | Client service oriented | Willingness to work in front end sales | Location flexibility | Vaccination (minimum 1st dose)
*students must meet these criteria for selection as apprentice by DSEU’s industry partners
No. of Seats: 150

You are a great fit for the Retail industry if you:

  • Consider yourself a “people person”! Retailing offers plenty of chances to interact with others and work in teams.
  • Don’t relish the idea of sitting in a cubicle throughout the day! You like to be active and be on your feet for much of the time.
  • Like interacting with new people, good at pitching ideas and have strong convincing power.

Hear from the Experts. Watch now!

Skill Talk with Expert on BBA Retail Management
Learn the modern science of retail at DSEU
Course Webinar on BBA Retail Management

Curriculum Advisory Group

In line with the mission and vision of DSEU to create industry relevant courses the Curriculum Advisory Group (CAG) is a mix of passionate educators and subject matter experts from academics and industry. There is a unique CAG for each of the bachelors and masters level courses. The CAG has analyzed the conceptual needs of the course as well as the employability needs and entrepreneurial opportunities offered to the students by the course. Based on their analysis the CAG has developed the program structure, selected the courses to be included, designed the syllabus, suggested the pedagogical approach, outlined the contours of the assessment, suggested modes of and the nature of industry interactions, and aspects of internships and apprenticeships offered in the course. The CAG for this course includes 7 members.

Prof. Piyush Sinha


CRI Advisory and Research

Prof. Manoj Motiani

Associate Professor


Prof. Kapil Khandeparkar

Associate Professor


Mr. Narayanan Sabharatnam

Head - Learning & Development

Titan Company Ltd.

Mr. Saurabh Deshpande

AVP- Learning & Development

Shoppers Stop

Mr. Ravishankar Basavaraju

GM - HR, Learning & Development, Talent Acquisition

Infiniti Retail

Mr. Sameer Narasupar

AVP - Standards, QA and Assessments

Retail Associations's Sector Council of India