Painters and Artisans Workshop

The session was organised for all the teams that focus on painting related artwork. Suruchi Singh (Founder, SHE4HER Global Women Empowerment Initiative), and Pooja Jagetia (artist with extensive knowledge of many different art forms), were invited to mentor teams during the session. The workshop focused on providing detailed feedback and recommendations for improving quality of the art work while minimising cost of raw materials. Teams were given ideas around other art forms and mediums that they could explore. Teams were also advised to collaborate with each other, by cross-selling each other’s products thereby broadening their customers base and increasing their sales. At the end of the session, the mentors assigned tasks to the teams such as a visit to Delhi Haat, market research, and customer feedback surveys, in order to further refine their products and understand their customer base.